Nivati Residence by Cevas Properties is an unparalleled project in the heart of Bangkok’s hippiest neighborhood – Thong Lo. This iconic property draws inspiration from the timeless classicism of the Beaux-Art architecture. A sense of integrity and traditional craftsmanship is seen in every detail of the finest materials which grace the interior and exterior surfaces.

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Alpha Ground was tasked with creating a marketing campaign film “Perfection for The Few”. Exclusive privacy, serenity, spacious units, state of the art facilities and Concierge service were to be showcased according to the brief.

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We structured our film around the journey through the residence of the Concierge with the Bellboy. They perfect it for the arrival of the soon to be Nivati residents - ”The Few”. 

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The Big Idea for the concept of the video was sparked by one of the most iconic Concierge/Bellboy pairings in today’s cinema - Wes Anderson’s “The Grand Budapest Hotel”. Our Concierge is fastidious and quirky, while our Bellboy is charming and charismatic in fulfilling Concierge’s directives.

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Besides helping us with Character development, this movie is a great example of how the success of a property is branded by the service of its staff.

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      Shorter clips for social media were generated from the main film, as well as a 30 second teaser.

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Why "The Grand Budapest Hotel" inspired us?